The natural industry celebrated this morning when news of Campbell Soup Co.'s commitment to label GMOs across its brand portfolio hit the wire.

Organizations ranging from the Environmental Working Group to Just Label It applauded the decision, both citing that consumers deserve information about their food, and that Campbell’s initiative will lay the foundation for a national labeling law. “Consumers simply want a factual disclosure on the package, not a warning, and we are hopeful that Congress can craft a national GMO labeling solution in the coming months,” said Just Label It in a statement.